Why your organization needs product principles – Tech

Ethan Eismann is the Vice President of Design at Slack, leading design and engineering teams to deliver exceptional product experiences.
At Slack, every one of our processes and features has been designed with the primary goal of making Slack a workplace tool that feels human. We see ourselves as our users’ hosts, and we want them to feel comfortable and happy every time they’re in Slack. Our product isn’t just built for work it’s built for people doing work, and everything we create is meant to forward our mission of making work life simpler, more pleasant and more productive.