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Seen+Noted: Women's Work Collective and Saatchi & Saatchi New Zealand enter Cannes Lions with a case study of a campaign that never ran – Campaign Brief Asia

April 21 2021, 9:31 am | BY Kim Shaw | No Comments
A cool idea for Women’s Work, a collective of women New Zealand photographers, who admit that you won’t have seen their campaign before seeing their case study – because frankly, it never ran.

It may sound nonsensical, however it’s a calculated approach to get the Collective’s challenging message directly in the faces of advertising agencies and their creative departments.
The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.
It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects. ....

Kate Stanners , Steve Cochran , Kristal Knight , Cannes Lions International Festival Of Creativity , Says Steve Cochran , Saatchi New Zealand , Cannes Lions International Festival , Case Study Project , ஸ்டீவ் கோக்ரான் , கிறிஸ்டல் நைட் , கேன்ஸ் சிங்கங்கள் சர்வதேச திருவிழா ஆஃப் படைப்பாற்றல் , ஸாசி புதியது ஜீலாந்து , கேன்ஸ் சிங்கங்கள் சர்வதேச திருவிழா ,

Women's Work Collective and Saatchi & Saatchi New Zealand enter Cannes Lions with a case study of a campaign that never ran – Campaign Brief

April 21 2021, 10:26 am | BY Ricki Green | 1 Comment
Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before seeing their case study – because frankly, it never ran.

It may sound nonsensical, however it’s a calculated approach to get the Collective’s challenging message directly in the faces of advertising agencies and their creative departments.
The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.
It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects. ....

Kate Stanners , Steve Cochran , Kristal Knight , Cannes Lions International Festival Of Creativity , Says Steve Cochran , Saatchi New Zealand , Cannes Lions International Festival , Case Study Project , ஸ்டீவ் கோக்ரான் , கிறிஸ்டல் நைட் , கேன்ஸ் சிங்கங்கள் சர்வதேச திருவிழா ஆஃப் படைப்பாற்றல் , ஸாசி புதியது ஜீலாந்து , கேன்ஸ் சிங்கங்கள் சர்வதேச திருவிழா ,

Marketing & Media News in South Africa

Marketing & Media News in South Africa
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

Table Mountain , Western Cape , South Africa , Free State , South African , South Africans , David Osullivan , Zakes Bantwini , Kevin Bermeister Johannes Booysen , Lerato Kganyago , Leigh Anne Acquisto , Fran Luckin , Zylvah Makola , Oscar Wilde , Wunderman Thompson , Mitch Slape , Ciclope Africa , Bronwyn Williams , Thabiso Sikwane , Kevin Bermeister , Joe Public United Agency Of The Year , Association For Communication , Cannes Lions International Festival Of Creativity , Advertising Agency Of The Year , Joe Public United Agency , Joe Public United ,

Marketing & Media News in South Africa

Marketing & Media News in South Africa
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

South Africa , North West , New Zealand , Table Mountain , Western Cape , Free State , Eastern Cape , South Africans , David Osullivan , Fran Luckin , Thabisa Mjo , Wunderman Thompson , Oscar Wilde , Bronwyn Williams , Cole Ndelu , Thabiso Sikwane , Association For Communication , University Of Kwazulu , World Bank , Embassy Of The Netherlands , Centre For Creative Arts , Standard Bank Top Women Leaders , Cannes Lions International Festival Of Creativity , Rhodes Memorial , Davido Sullivan , Jason Goliath ,

Marketing & Media News in South Africa

Barloworld calls on social entrepreneurs to apply for 2021/22 Barloworld MbewuSocial entrepreneurs are invited to submit their entries for consideration for incubation to the second leg of a Barloworld flagship entrepreneurial programme known as Mbewu. The entries for the 2021/2022 programme are open and close on 14 May 2021.
Smash burger dispute: Rocomamas to meet with food truck ownerRocoMamas will meet with Cape Town-based Rack n Grill food truck owner Muammer Kasu on 20 April, after the burger franchise was called out for corporate bullying tactics when it demanded that the small takeaway business refrains from using the term Smash Burger on its menu.
Massmart s CEO on Covid-driven consumer trends that ll stickWhile the financial impacts of the Covid-19 pandemic have left many retailers trading in an uncertain environment, Massmart CEO Mitch Slape said the retail group has recognised that while a large segment of consumers remains in financial distress, others ar ....

South Africa , North West , New Zealand , Eastern Cape , Free State , South Africans , Thabisa Mjo , Wunderman Thompson , David Osullivan , Ursula Chikane , Fran Luckin , Thabiso Sikwane , Cole Ndelu , Association For Communication , University Of Kwazulu , World Bank , Uworx Group , Embassy Of The Netherlands , Standard Bank Top Women Leaders , Centre For Creative Arts , Cannes Lions International Festival Of Creativity , Davido Sullivan , Jason Goliath , Advertising Africa , Cannes Lions International Festival , Awards South Africa ,