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The Drum Network What is the future of travel marketing? Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around travel. First, Carly Whiteford, strategy director at OMD EMEA, explains how tech is allowing agencies to become an integral part of the consumer journey before, during and after the trip itself. Then John Speers, owner of Kemosabe, takes us through how the travel marketing industry is set to change in the near future. ....
The Drum Network This is the first in our Keeping The Spark podcast sub-series One of the surest measure of business success is growth. Without expanding your workforce it is extremely difficult to achieve your goals and take on an amount of creative challenges that matches your ambitions. At the same time, growth comes with its own set of challenges, not the least of which is ensuring you remain consistent to your core tenets and beliefs. In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work. ....
The Drum Network What does the future of TV look like? Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadcaster is experimenting with new forms of video to appeal to younger audiences. In this podcast we’re going to hear from some experts in television creation and marketing, in order to determine the future of the medium. Stay tuned for part two in the very near future! ....
The Drum Network Podcast: the future of live events part one thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
The Drum Network Why are Ford, Gucci and other brands investing in gaming content? On this episode, we re joined by Waste s head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford s partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience. ....