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Kellogg Company and Unilever are calling on start-ups to help tackle some of the most critical issues facing the food and industry. The companies have partnered with the Future Food-Tech Summit to launch the Innovation Challenge, which will conclude in a pitch at the live-streamed virtual event on 11-12 March. Speaking on a webinar ahead of the event, D Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, explained the company is seeking pitches on unique plant-based ideas that support digestive wellness. Gut health the future of nutrition Kellogg’s has spotted market opportunities for products that support digestive wellness, she explained. Amid COVID-19, consumers have been doubling down in the health and wellness space and nutritious products . They have also been more drawn to traditional and trusted brands. Kellogg’s is therefore looking to promote its diverse range of plant-based fibres to nou ....
Share this article Share this article BATTLE CREEK, Mich., Feb.3, 2021 /PRNewswire/ Kellogg Company (NYSE: K) today announced more details about its collaboration with Future Food-Tech to launch an Innovation Challenge, giving new talent in the industry a chance to shine on a big virtual stage. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness. D Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital in a live virtual pitch event in March. Kellogg established eighteen94 in 2016 to invest in companies pursuing next-generation food innovation, bolstering access to cutting-edge ideas and trends. ....
Kellogg Co. wants to fuel food innovation via plant-based pitches tailored to digestive health. The company announced that its collaboration with  Future Food-Tech includes an Innovation Challenge, âgiving new talent in the industry a chance to shine on a big virtual stage,â Kellogg said. âWellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.â D Anne Hayman, VP of global innovation and nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital, in a live virtual pitch event in March. ....