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Airlines. so it's all about low cost. i completely agree with dave and philosophically, we translate all those savings to low fares for our customers. >> brian: it's amazing 'cause you made $116 million, stop me if i'm wrong, in the fourth quarter in profits. let's look at a graph that was put together on some of the fees that other airlines are charging. for example, $2 for curb side check in. that used to be free. u.s. airways does that. twenty-five dollars for phone reservation fees. frontier, united and u.s. airways do that. you have frontier with $45 for first bag checked. that's ridiculo...

Great, not that great a choice to convert it. >> you would think filming in 3-d takes a different perspective from a director. >> definite. >> i so they are going into it. it's kind of -- it sounds like they are going into it. >> backed into it saying this is the new thing to do but it didn't work out. >> okay. >> in terms of measuring this in terms of success to "alice in wonderland" 3-d, "avatar," off the charts, can't even measure these two. >> these movies all had great opening weekends, "alice in wonderland," $116 million the first weekend, sorry, 77 million, "avatar," $77 million. all of...

Along with production of 3-d movies. jon: there was a big opening this weekend, right? >> reporter: alice in wonderland taking in more than $116 million, that's a record opening for a 3-d film. alice is showing in this theater in about an hour as well as another here in the sin plex as well as on i-max screens across the country. 21 3-d films to be introduced this year, that's eight more than last year, and every indication is that this trend will continue as audiences appear to be more than willing to shell out a few extra dollars for this total immersion experience that can't be replicated a...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.