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Shouldn't. i will tell you i lectured all the girls. >> they're all wasted. >> after i interviewed them, i told them, don't flash. you're going to be 40-year-old women with kids one day and you'll regret this. but they said, seize the moment. let's have fun. >> you said there were girls passed out. >> yes. so we saw two girls passed out and guys were on the ground taking selfies with them. the girls had no idea. they were smacking the girls with the beer bong, the tube. the police officer told us the day before we got there, there was someone a girl passed out on the beach, and the boys were t...

On the beach, and the boys were taking advantage of her body. and they had video of it. they posted it on twitter. that's how the police officers knew about that. and everyone on the beach was #spring break 2 k 15. you can go on that twitter handle and see some of the obnoxious videos. >> we have the video, we just can't show it and wouldn't show it. but you take a very contrary position in all of this, gavin. >> this is a perfect example of the liberals' cognitive dissidence. they say women are the same as men. when you have that stupid lie in your mind you end up making women more vulnerable...

>> the population explosion was unstoppable and pesticides were going to shorten our life, the ice age was coming back. acid rain was killing forests. the desert was advancing. the y 2 k computer bug. that is what everybody said to me about the future. so i was surprised when i grew up that things had been getting much better for most people most of the time. >> some people call this possess mitchell porn or fear porn. it sells in the media. people like to be scared. >> one example of that is the hysteria over global warming. i think the globe may be warming and partly because of man. climate ...

Sea state is 1 to 2. there's only a few white caps and very good visibility. so the weather is going to improve today. so there should be every chance to make that rendezvous and pick up these objects. >> new zealand is flying, what, p-3, the orion service planes. is that right? >> yes. it's a p-2 k-2. k for kiwi and two for the second upgrade that we've had on the aircraft. >> based on what the experts are telling you, how encouraged are you that what you spotted may in fact be wreckage? obviously you don't know for sure but what is your assessment? >> we don't know for sure but we're not the...

Don't sell. these people clearly walk the walk. they're experts. got the expert to talk to the customers. the customer who was an expert. that is the best marketing you can do, right, jeffrey? >> always about being the promise you want to deliver. does fear work? absolutely. every emotion works. it's just you want your brand associated with that. certainly, there are companies, remember the y 2 k scare when we got prepared and people used that and nothing happened. you know, the key thing for you do you want fear associated with your brain. is it part of your message? does it relate back to wh...