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>> yeah. that's pretty low. it sounds pretty remarkable that so many people make so little money. so, here is part of senator warren's exchange with the restauranteur who refused to accept raising the wage would raise his meal prices by a dime. >> maybe it's only four -- but if your entrees are $14.40, see how fast i can do the math, are you telling me you can't raise your prices by eight cents? >> you know, typically, when costs rise, we don't actually raise it just four cents. we might go a little higher. that has an inflationary effect on the economy. so you may be talking away the money yo...

If the face value of an average coupon is $1.44, that's $14.40 every ten minutes. sit worth it? americans are resoundingly answering, yes. >> how are retailers responding to that? >> they're doing different things. they're having shorter expiration dates. for retailers, it's all about precision. i want to give you the coupon you need to buy, get that price to a point where you'll bite but no lower because after that i'm eating into my margins. lower face values, $1.44 is the current arch average. you might see that go down. when you go to the grocery store, they don't give you a coupon for the...