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Us, warnermedia, it launches next year and will cost 14.99. many have discounts for annual subscriptio subscriptions. well, that's good. let's talk to media and technology expert who joins us from los angeles via skype. thanks for joining us, seth. . >> happy to be here. good morning. in morning. that is a lot of subscriptions to add to a consumer's wi-fi and cable bill. it sounds like we will all be spending more money. what is the reaction to apple tv's first venture? . >> it's a mix so far. it really is early stage. this is an ambitious thing they are doing. they are acting as a film execut...