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The conversation, the narrative, and they have the ability to switch this in a way that is both beneficial for them, for colleges and for the players. i think they need to actively engage this. and they can't ignore it. players are at the point where they do realize they have power, influence. that's what happened at northwestern. and if they don't nip it in the bud, it'll be a bigger issue in the next year or two. where we take these kids to college, where they are getting scholarships, while the universities are making so much money. i think it's something important we have to address. if yo...

Northwestern. and if they don't nip it in the bud, it'll be a bigger issue in the next year or two. where we take these kids to college, where they are getting scholarships, while the universities are making so much money. i think it's something important we have to address. if you had 15,000 guys playing college football, 250 of them will get to go to the pros. there's 14,750 that are not. or some of them will get to go to camp. these guys will have lifelong injuries, health problems as a result of playing in college. who is going to take care of the medical bills when they're gone. the unive...