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>> rich: the president will soon celebrate his 49th, birthday it appears he's doing it in style. a real estate mogul will host the party in his home. those who want to celebrate with the president may suffer from sticker shock. the cost is a $30,000 donation to the dnc. remember those democrats are all about the little people. hannity continues in 90 short seconds. d now we're insuring ovr 18 million drivers. gecko: quite impressive, yeah. boss: come a long way, that's for sure. and so have you since you started working here way back when. gecko: ah, i still have nightmares. anncr: geico. 15 m...

>> rich: the president will soon celebrate his 49th, birthday it appears he's doing it in style. a real estate mogul will host the party in his home. those who want to celebrate with the president may suffer from sticker shock. the cost is a $30,000 donation to the dnc. remember those democrats are all about the little people. hannity continues in could switching to geico really save you fifteen percent or more on car insurance? can fútbol announcer andrés cantor make any sport exciting? ha sido una partida intensa hoy. jadrovski está pensando. está pensando. veamos que va a hacer. moverá...

Interesting. very fascinating thing that we've found in our research. if you look at the super bowl, overall with viewership, the number of people watching, you see it rising from the first quarter all the way through the fourth quarter. but when you look at the effectiveness of the ads in the super bowl, measured by how much people remember them, how well they like them, the most effective ads are in the first quarter and the declining effect through the fourth quarter. we're looking at a career builder ad and people wonder what are the naked people doing on the screen. go ahead, sir. >> yeah...

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