Detailed text transcripts for TV channel - KGO - 20101012:09:15:00
>> you can say it and you're absolutely still after that, it really puts a certain amount of pressure on them. >> reporter: dealership number two's response comes from a manager. >> what i can do for you, i can bring it down to 22,865. >> reporter: now show you're tough by making your counteroffer a smaller increment than theirs. the dealer came down by more than 1,000. phil goes up by just $500. >> we're working with a budget here. so we would be happy to come up to 21,000. >> reporter: no matter what they say, worry about your own budget, not theirs. listen. >> i don't want to lose money. >>...
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