BBCNEWS The Media Show June 4, 2024 14:39:00
With the 11 live games on bbc, we think we've got that really nice balance between getting enough revenue in to build investment in the tournament, and make it what it is, but also getting that reach right and making sure we reach more people and broaden the audience for cricket. now the hundred is a completely new format in cricket — why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we're finishi...