CNN Smerconish January 29, 2022 14:45:00
But what i got out of a kick of in the book, you're running this enormous apparatus and you would go out and make secret market visits. what did that look like? >> i'd just put on my civilian clothes. not business clothes. i'd go to any market, i wouldn't tell anybody what i was doing. i told people i needed to understand the consumer. how was the product on the shelf. and if a ceo loses touch with the consumer and what the market base looks like that's a formula for disaster. and so, i had to get out of the office. i had to get in the marketplace. i would do these 2trips. i would buy products...
Source: archive.org