Detailed text transcripts for TV channel - MSNBC - 20130610:19:51:00
♪ [ speaking foreign language ] >> so what you're looking at here for people who don't know is a scene that was added on to "ironman" for the foreign release. and you talk in your book about how a lot of these means are being repurposed from the beginning for this sort of foreign audience that sometimes is up to 70% of gross. how much does that change the way our movies are being created? >> it changes them fundamentally. when i first starred in the business, the foreign market was 20%. and the domestic audience was 80%. now it's fundamentally reversed. china is the number two market in the ...