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One year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year, it was trading at around $1.68. so somewhere between the two, but it's still 80% more than pre—covid price. add to that the increasing cost of energy, and it's a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go—gojuice. so i've been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle, a real pleasure having you on the show. and, antonio, let's sta...

In the agri food chain, there is a lag. and so prices should stabilise more likely towards the end of the second half of the year. but in the meantime, in the meantime, our prices are still keeping up. well, on that point, christel delberghe, a real pleasure having you on the show. thanks so much for your time. and i'll talk to you again soon. thank you. you know, on today's programme, we've been looking at how companies are setting prices as the costs go up and up and customers are squeezed. coffee, it's a treat, but the price of coffee beans has been on the rise, like so many other commoditi...

In the agri food chain, there is a lag. and so prices should stabilise more likely towards the end of the second half of the year. but in the meantime, in the meantime, our prices are still are still keeping up. well, on that point, christel delberghe, a real pleasure having you on the show. thanks so much for your time. and i'll talk to you again soon. thank you. you know, on today's programme, we've been looking at how companies are setting prices as the costs go up and up and customers are squeezed. coffee, it's a treat, but the price of coffee beans has been on the rise like so many other ...

The invasion of ukraine, thatjumped to $2.33 a pound. and in march this year it was trading at around $1.68. so somewhere between the two, but it's still 80% more than pre—covid price. add to that the increasing cost of energy, and it's a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go—gojuice. so i've been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle. a real pleasure having you on the show. and, antonio, let's start with this, because...

One year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year it was trading at around 1.68. so somewhere between the two, but it's still 80% more than pre—covid price. add to that the increasing cost of energy, and it's a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go—gojuice. so i've been catching up with the big boss of lavazza, the iconic italian coffee giant antonio varavella. a real pleasure having you on the show. and antonio, let's start w...