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Target of ads is. >> do you think that kind of ad is effective? >> listen, there is so much noise in florida now, the free media is covering it. there's going to be debates. there's all this advertising. so the chance of a particular buy shining through is not particularly great. that said, listen, tv advertising doesn't move races 10, 15, 20 percentage points but we're in a place in american political history where the margin matters. it looks like the margin is going to matter in florida. so maybe you're not worried about efficiency. strike maybe, you're not worried about efficiency. you're ...

Burden of proof is on the west to show tehran is trying to build a nuclear bomb. mahmoud ahmadinejad said it's not up to his country to disprove the allegation on the latest report by the nuclear agency. dow jones/industrials average is on track for the worst thanksgiving week since 1973. the dow plunged 236 points. s&p 500 lost 26. nasdaq dropped 61. consumer spending was up by one-tenth of a percept point in october. durable goods fell .7 of a point. durable goods have fall on the 3.98 -- fixed rate mortgage fell to 3.98%. the matter of another extension of long-term jobless benefit is on ho...

Trace? >> so bah-humbug debate. thank you. the stock markets are rattled today by more trouble in europe. germany failing to raise as much money from a bond sale as officials had hoped. it is sparking new fears the debt crisis may be affecting europe's biggest and most stable economy. here in the u.s., the dow sinking 236 points. the nasdaq dropping 61 points. and the s&p down 26 points. mortgage rates closing in on record lows. the average rate for a 30 year fixed loan dropping to 3.98% according to freddie mac but it's apparently not enough to boost the housing market. we're told this could ...

Burden of proof is on the west to show tehran is trying to build a nuclear bomb. mahmoud ahmadinejad said it's not up to his country to disprove the allegation on the latest report by the nuclear agency. dow jones/industrials average is on track for the worst thanksgiving week since 1973. the dow plunged 236 points. s&p 500 lost 26. nasdaq dropped 61. consumer spending was up by one-tenth of a percept point in october. durable goods fell .7 of a point. durable goods have fall on the 3.98 -- fixed rate mortgage fell to 3.98%. the matter of another extension of long-term jobless benefit is on ho...

Democrats, taking away $21 billion over ten years is a drop in the bucket when you look at their earnings. and you consider that exxon, for example, in the first quarter alone made $10 billion. so from the democrats' perspective, $21 billion over ten years doesn't look like so much. >> you heard senator jay rockefeller of west virginia talking act these companies being out of touch. with the gas prices averaging $3.98 a gallon, many people are outraged when they see how much these oil companies are making. if we put up those numbers again, people can check those out on the full screen there. i...