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Going to spend less on their loved ones around the country. this according to a national retail federation. in 2010 people are expected to spend $63.34 on each other whereas last year we spent $67.22 on each other. who do you think spend more, men or women? >> men more. >> should be men. >> it is by double, as a matter of fact. they spend $135, a little over that. women spend about 72 bucks for their loved ones on that day. total spending expected to reach over $14 billion. however, florists, this is the worst scenario for them because valentine's day falls on a sunday. and so that causes some...

Plus, for a limited time, get a free cookbook when you join. call the number on your screen. >> news by the numbers now. first 120. that's how many careers barbie has had and she's looking for a new one. this time you can choose on line. mattel says go there, mattel.com and make the choice. next, 100,000, that's how many miles raven kraft has logged jogging on miami beach. he's done eight miles a day since the 1970's. and $63.34. that's how much each of us on average will spend on valentine's day this year. about $4 less than last year. you got that steve? >> i'm going to spend $70. all right,...

I say honey, you just bought me your valentines present and she actually buys what she wants. if i get it, it's always not -- it's not the right color. it's not the right size. so she actually buys her own valentines calls me up and tells me congratulations, i just bought the valentines. thank you. it works very well that way. we've been married coming up on 20 years now. >> now you have ammunition now. apparently she's only supposed to spend $63.34 this year. >> how far will that get you on valentine's day? >> yeah, yeah. >> no. >> when is valentine's day? >> it's sunday night. you might be -...

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