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Harold square at macy's. people are shopping, the window displays are out, and people are spending money despite the fact we are paying more for just about everything. the rational retail federation expects holiday spending to break records this year, that consumers are expected to shell out anywhere between $843 billion to $859 billion by the time we've finished the holiday shopping season. as you said, today is black friday, the unofficial start to the holiday shopping season. 108 million people are expected to shop today. 60% of those people expected to actually go inside stores and shop in...

Join us now is cnn business correspondent alison kosik outside macy's in new york city. what are you hearing from shoppers today? >> reporter: jessica, shoppers are excited to shop for the holiday season in stores, something that they couldn't do last year and, you know, everybody is just spending more on everything, but they are still shopping like crazy. in fact, the national retail federation is expecting holiday spending to break records this year. consumers are expected to shell out anywhere between 843 billion to 859 billion before the holiday shopping season is over. today begins the un...

Supply chain issues and higher prices affect the holiday shopping season? cnn business correspondent alison kosik is outside macy's in new york city. what are you seeing this morning? >> reporter: good morning, jessica. it's feeling pretty festive this morning in harold square where macy's is. the holiday lights are out, the windows are adorned with holiday displays and people are shopping at this historic department store. this will be a historic shopping period as well because we are paying the most in 30 years for so many items. but still, people are out here shopping. the retail federation...

It is black friday. but shoppers are facing supply chain issues, labor shortages and higher prices. so are they hitting the stores in person this year? cnn business correspondent alison kosik is outside macy's in new york city. what are you seeing? >> reporter: it is feeling pretty festive already at macy's in herald square. despite the fact that we are spending -- paying more for items than we have in almost 30 years, people are spending money. spending a lot. the national retail federation expects a holiday spending this year will actually break records with consumers shelling out anywhere f...