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The american public and then making sure that we take that message to congress that we're holding them accountable. that's why we're doing things like flooding congress with calls from the american public. we have this program where you can text my voice to 877877 to make your voice heard, and to be connected with your congress person. >> when did that start? did that start prior to the voting itself? did that start prior to manchin and toomey getting together? or after the defeat? >> it started prior and it was a big part of the reason why there was such unprecedented support in recent years ...

Will connect you to one of the senators that voted no on this. one of the senators that undermine the will and well-being of the american public. my voice to 877877 because that's the difference. it's the voice. it's the voice of mothers. it's the voice of fathers. it's the voice of regular law-abiding american citizens, and it's not voices of those senators in there that were just spitting out rhetoric to undermine legislation that the overwhelming majority of their constituents support, that the overwhelming majority of the american public supports. it's sickening. it's sickening to sit here...

People. we have an overwhelming ma joer majority in this country that support common sense laws that keep america safe. and we just started going where is everybody? >> tell me exactly how this works. >> when we came up to the brady center, we came up there. we created voices against violence. and in the next three weeks, it's extremely critical. basically, what we have come up with is a call congress, text campaign. what we've done is we're able to actually say text my voice to 877877 and what happens is you receive a text back that asks for your zip code. you put in your zip code. the phone ...

>> tell me exactly how this works. >> when we came up to the brady center, we came up there. we created voices against violence. and in the next three weeks, it's extremely critical. basically, what we have come up with is a call congress, text campaign. what we've done is we're able to actually say text my voice to 877877 and what happens is you receive a text back that asks for your zip code. you put in your zip code. the phone rings, it's tony's voice. and tony says -- we'll play the recording. i think your people have put this together. basically, it urges people to call their senator. and...

There make their voice heard, i guarantee we will achieve change. and it's going to take things like this. so i just encourage everybody to go 877877 and text my voice to 877877 to make your voice heard. >> it's fantastic. thank you all for coming in. >> we look forward to seeing you again. this is a really important thing. thank you. we'll be right back. nt dream is different; how we get there is not. we're americans. we work. we plan. ameriprise advisors can help you like they've helped millions of others. to help you retire your way, with confidence. ♪ that's what ameriprise financial doe...