BBCNEWS The Media Show June 4, 2024 20:40:00
And invest in the tournament, and make it what it is, but also getting that reach right and making sure we reach more people and appeal for cricket. now the hundred is a completely new format and cricket — why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we can actually get into specific spaces and times. so we're finishing our games around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were goin...