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will his return have, if any, on the image, the business of golf, and his corporate endorsements? and on tv ratings in. >> first of all, the impact on him, nike and ea stuck with him, accenture and a&t did not. if he plays well corporate sponsors may come back. we're back to chasing jack nick nicknic jack nicklaus. also, as we said before, don, corporate america, remember, if he does well, then the contracts for all these other spokesmen may be less likely to be terminated or at least have language in them about termination. the $12 billion spent on corporate endorsements all impacts tiger from start to finish. >> okay. let's change subjects here real quickly. this is a story a lot of people are interesting in as well. we're talking about ben

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