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>> reporter: we met the gomezes in east l.a. at a fast food restaurant they own. her husband runs it while she works full-time as a business developer. their income is about $90,000 a year. it sounds good, but with a mortgage, two younger children, and a struggling business, they're barely able to afford christian's tuition at marymont college. so when your daughter needed $25,000 for her first year of tuition, what did you guys do? >> i pulled money out of my 401(k). >> reporter: because of her parent's income, christian doesn't qualify for many government student aid programs, so the family ...

Restaurant they own. her husband runs it while she works full-time as a business developer. their income is about $90,000 a year. sounds good, but way mortgage, two younger children and a struggling business, they're barely able to afford their daughter's tuition at marymount college. so when your daughter needed $25,000 for her first year of tuition what did you guys do? >> i pulled my 401(k). >> reporter: she was disqualified for many government aid so the family came up with creative twice fund raze. collected classic bottles to recycle. sell chocolate and even run 5ks for pledges to pay fo...

Tuition. when your daughter needed $25,000 for her first year of tuition, what did you guys do? >> i pulled money out of my 401(k). >> reporter: because of her parents' income, kristen doesn't qualify for many government student aid programs. so the family has come up with creative ways to fund-raise. they collect plastic bottles to recycle, they sell chocolate and even run 5ks for pledges to help pay for books and other expenses. you must reflect on the opportunity that your parents have given you to be here, to be able to go to school here and sacrifices that they have made. >> yeah, i do a ...