Aarke: Affordable elegance from the House of Ritu Kumar
If your Insta feed is flooded with hometown labels inspired by Indian silhouettes, you’re certainly the right fit for Aarke—the latest brand for cool, casual picks. Young, rooted, with earthy colours and contours, the debut collection from the House of Ritu Kumar is powered by Amrish Kumar, the fashion house’s Managing Director and Creative Director, and currently is only being sold online. The portmanteau? “It’s just a name that works with the initials of the Ritu Kumar brand,” explains Amrish. “Aarke comes in as accessible quality designer wear for women in their everyday liv...
Source: newindianexpress.com