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Apple's iOS 14.5 - The Reaction | PerformanceIN

Apple’s iOS 14.5 update brings with it the new App Tracking Transparency (ATT) framework, which has been introduced with the aim of giving consumers increased control over who can view their data and what it can be used for.
Advertisers marketing efforts will obviously be impacted by the changes, so Apple created SKAdNetwork – its proposed answer to advertisers woes, which allows “registered advertising networks to attribute app installations to a particular campaign by receiving a signed signal from Apple.”
Back in March, we outlined what the update and tracking changes will look like, and also asked questions about how many mobile advertisers will adopt Apple’s SKADNetwork. Now the changes have been implemented, it will be interesting to observe the reaction from the different areas of the industry…

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