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Is florida the sunshine state or california the sunshine state? in any event. florida is what we are talking about. that's the goal from mitt romney. wins iowa will be looks like he's going to windham *. how critical will south carolina and florida be? >> reporter: florida is huge. if he wins south carolina and is able to button hot month of january with a florida win, it would be tough for his opponents. florida is a tough state, it's a big media market and you need a a lot of money. a lot depends on south carolina and the abilitier. >> inability for the conservative alternative to mitt romne...

California the sunshine state? in any event. florida is what we are talking about. that's the goal from mitt romney. wins iowa will be looks like he's going to windham *. how critical will south carolina and florida be? >> reporter: florida is huge. if he wins south carolina and is able to button hot month of january with a florida win, it would be tough for his opponents. florida is a tough state, it's a big media market and you need a a lot of money. a lot depends on south carolina and the abilitier. >> inability for the conservative alternative to mitt romney to coalesce and really gain ste...