Converse and Amplify clean Melbourne air with 'City Forests' sustainable public art campaign
BY Marija Mrvosevic ON 13 April 2021 4 min read Converse released its global campaign on Melbourne streets, Converse City Forests. This is a collaboration with All Star member and Gumbaynggirr artist/activist Aretha Brown. The campaign focuses on painting a mural that could clear the air and start a conversation about the Indigenous urban identity. The mural is located at the Converse Fitzroy store. It cleans the air by utilising paint that absorbs the equivalent air pollutant of 128 trees. Globally, Converse has activated these sustainable murals in places from Singapore to São P...