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It herself. >> it hasn't come out yet. >> she tried to get out of her contract since last april. david rose let her out. >> do any of you have a problem with the word bossy? you called me bossy before? >> you are bossy. >> it's so mean sounding like a dictator. am i nice to you all the time? >> you're always nice. >> you're nice to everyone. >> the thing is, is that bossy is a de rogtive term to call someone whether you're a male or female. i think it's great to ban this word, it's not a problem. but it's the attitude behind it that needs to change, not just the word. >> we have a psa of celeb...

>> reporter: she overcame it. many don't. >> we are 19% of the u.s. congress. that's not enough for 50% of the population. if you paid women as much as men, you would cut the poverty rate for this nation's children in half. >> reporter: so you really think you can change 77 cents on a dollar by changing bossy? 4 >> we think it all goes together. >> reporter: sandberg hopes by banning the word bossy, little girls will have one less obstacle to overcome. cynthia mcfadden, abc news, new york. >> i love this. taking the negative connotation away from being assertive and knowing what you want and g...

>> good for you. >> thanks so much, lana. >> great to have you here. coming up -- a family's amazing discovery. >> how they cracked the code to communicate with their autistic son. ahead in our next half hour, the campaign against the "b" word. why a high-powered executive wants to keep kids from using the word bossy. you're watching "world news now."

>> bossy. >> being smart operators the group pulled in famous types and someone who grew up with seven sisters and now works under the iron fist of our lovely executive producer kathy "bossy pants" o'hearn i know a thing or two about this subject, bossy, i mean rather assertive rather, women, are our heros of the day. first up, next up, i'll turn to a different character, a young man i'm hesitant to judge but in new tapes is showing a petulance and a failure to use what could be a huge platform for good and merits a little discussion. let's take a lill listen to this individual in court this w...

>> being labeled something matters. >> girls are less interested in leadership than boys. >> because they worry about being called bossy. >> call them bossy posse. teaming up with facebook coo to ban the word "bossy" claiming the term stops young girls from seeking leadership positions. mercedes says they're right but laura things the ladies or overreacting. >> it strikes me that it's also hypocritical and we're telling people, you can't use the word "bossy" that's bossy. y there's good intentions but the message is wrong. you have sheryl sandberg, equating being a leader with being bossy ask ...