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Young people aren't signing up. now they are sitting there and coming up with ideas that six or eight months ago wouldn't have gotten out of the room. and now they are just, oh let's try that. >> they are going with the wrong approach. you know what you need? you need the lady with the cigarette commercial with her fingers missing. >> because we don't want to be ugly. >> you have your fingers going. >> it is a vanity approach. >> the worst thing about that ad though, jonah hill's mom basically says i am not a bossy person. last time i checked we banned the word bossy. all she is doing is furth...

The day after a woman was promoted to the top job at general motors there is an eye opening new study. >> it reveals stark differences how of how men and women many the work place are perceived. here's abc's cecelia vega. >> reporter: he's the boss. she's the bossy. the negative way women are perceived at the office for a new ad for pantene that has gone viral. ♪ >> reporter: it's hit a nerve. so we set out to find the truth. are women who act exactly the same as men seen differently. listen to this woman. how do you feel about her as a job candidate. >> i know windows like the back of my ha...