Detailed text transcripts for TV channel - MSNBC - 20151224:12:36:00
Trend and is this here to stay now? >> it's abslightly here to stay. this is a fundamental shift on how we're shopping and i think one of the most noteworthy things is a shift to mobile. for a long time we've been using our smart phones largely to just check store hours and read a customer review. we weren't going in for the kill and making a purchase. we've been seeing that shift this year and that's something retailers are going to have to adapt to going forward. >> what does this mean for the brick and mortar stores? >> it's a challenge for them. at the end of the day we are seeing people p...