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That is kind of the staple and i've really been sticking to that. jenna: would you suggest this to other athlete, joe? >> you know, what i would suggest is that, you know, everybody needs to find balance, and i think that's what i did through this experience, i learned that no matter what you're doing you've got to make smart choices, and through this experience i've learned that i was able to do that. jon: i know that you were shooting for a sub-2 hour 36 minute performance. you missed it by 13 seconds, do i have that right? >> that is correct. yeah the wind and the rain slowed me down a litt...

A just in case. there's all sorts of benefits that can accrue, not just the obvious ones. it's a choice. it's a lot of time and money. >> somebody needs to tweak it a little bit and they are not in violation of the patent. are you willing to do that going forward. >> absolutabsolutely. >> how do you decide when you are annoying and persistent? >> there's a fine line. as long as you make it about what's it in for them. it's the ultimate brand association for corona. he didn't focus on himself. he focused it on what's in it for them. it helped shift it from being annoying about me to persistent ...