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They're coming to it is because of the trump campaign -- >> sandra: i wonder what changes are coming, charlie, based on what the outcome is. dianne feinstein weighed in saying if the industry won't solve the problems themselves, we'll have to solve them with legislation. i don't think that's the most desirable course but you can't have 50 million people lose data this way and then use the data as a weapon during an election. so 15 -- 50 million people. that's a lot of people and we don't know what where the data is today. >> and it's not a data breach in a traditional sense. it was basically i...

Who may have been helping him or working along side him? >> well, i think based on what you've seen from the combined law enforcement, they will be very thorough. it is my belief base on information i have, they found the other vehicle, he was using a second vehicle, because someone under surveillance they questioned him and found out this evil, low-life person was use a second vehicle. it led the tip to find the second vehicle last night and again it happened between t2:00 and 3:00 in the morning that they captured him and he was dead. again, we mourn the victims. >> sandra: certainly. >> bil...

Forbes facebook and digital targeting were the most effective way to reach the audiences. now the white house seems to downplay the role it played. >> i do think every campaign tries to target individuals based on a model of who they believe would be their most ideal voter. and what that looks like is hey, here's a person that would seem to fit the mold of a trump voter based on demographic, education, et s etcetera and they try to build a model and facebook is a place the campaign tried to do that. >> sandra: interesting stuff. we'll see where that goes. a lot of people want mark zuckerberg t...

Campaigns that utilized the internet and information in a way -- in a campaign that made it a powerful tool. then we saw it again come up in 2008 with president obama in 2012 where they used not only the data on the internet but also the social networks like facebook, twitter. kind of weaponize them to a degree that was effective. we have a federal elections commission that claims to oversee all this and regulate how much is spent and how much candidates use and collect from people. the idea is to put sunshine on all this. and this creates a whole big problem because of course, if you go on fa...

On. >> bill: small details. i'm being sarcastic. >> i'm with you on the sarcasm. it should matter. it's a legitimate story. i don't think it's the trump angle people in the media want it to be. what i read and based on everything i'm gathering about this story, what does concern me is the possibility that this firm, cambridge, sort of defrauded people in terms of what they thought the information would be used for. people were told it was for purely academic research and ended up in the hand of a political organization. >> bill: maybe in the end that's the story that comes from this. facebook'...