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Credit unions turn to digital outreach as membership growth slows

Some in the industry are beefing up online educational offerings and enlisting social media ambassadors on college campuses to help recruit younger consumers. ....

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ELGA Credit Union Chooses Access Softeks EasyVest Robo-Advisor

will now offer its EasyVest robo-advisor in order to make investing easier for the more than 76,000 members the credit union serves.
EasyVest was developed to give financial institutions a technology solution that simplifies investing and makes it more widely available to the average member, as the minimum to get started can be as low as $200.
With the increasing level of competition in the wealth management space, EasyVest is the first and only robo-advisor that seamlessly integrates with online and mobile banking. This not only helps credit unions enhance their wealth management programs, but also allows them to compete with third-party investment apps. ....

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Wings Financial CU Selects Access Softeks EasyVest Robo-Advisor

($6.5 billion in assets)
will now offer Access Softek’s EasyVest robo-advisor investing solution to its more than 300,000 members to make investing simpler and more accessible.
Access Softek, Inc., an omnichannel digital banking platform provider, created EasyVest to give financial institutions a solution that simplifies investing and makes it available to the average member for a minimum as low as $200. With the increasing level of competition in the wealth management space, Access Softek’s EasyVest is the first and only robo-advisor that seamlessly integrates into online banking to help credit unions enhance their wealth management programs and compete with third-party investment apps. ....

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