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The joint venture company has secured licensing rights for Toys

3,029,815.0 Fashion and lifestyle brands, already reeling under a huge drop in sales, are now facing another crushing 20-30% decline in their online sales amid a deadly second wave of Covid-19 cases. “People have already gone through a lot of hardship and they see this is a crisis that is not going to go away soon,” said Dhruv Bogra, country manager for Forever New that has seen online traffic in April decline by 30% compared to March. “This is creating greater anxiety and uncertainty than before.” Online has been a saviour during the pandemic last year when e-commerce businesses soar...

Ace Turtle Ace Turtle to partner with Kontoor Brands to lead integrated strategy for Lee and Wrangler in India ANI | Updated: Jan 19, 2021 14:33 IST Bangalore (Karnataka) [India], January 19 (ANI/NewsVoir): Ace Turtle, India's leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The partnership will enable Kontoor Brands' portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores. "Retail...

Ace Turtle, India leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The pa

Pandemic brings webstores into limelight SECTIONS Share Synopsis “Brands have also started investing in customer acquisitions,” said Nitin Chhabra, chief executive of omni-channel enabler Ace Turtle that manages the webstores of Fossil, Lifestyle, Michael Kors, Skechers and DKNY among other labels. Agencies Prior to the pandemic, volumes on the mono-brand webstores were low, which made the companies unable to negotiate better rates from logistical partners, thus impacting their unit economics for online deliveries. New Delhi: Ecommerce sales for fashion brands generally meant their busine...