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I took a run with roy as he made his nightly rounds. so, how often do you make the full circuit between all of your, uh, various enterprises? >> roy choi: twice a day, every day, unless i'm doing something crazy like this. so it's kind of like i have a, a huge las vegas hotel, but the hallways are the streets. [ chuckles ] >> anthony: first stop, chego, a rice bowl place in the palms neighborhood. >> roy choi: these are my guys right here. hola! [ whistles ] >> man: hey, chef. [ speaking spanish ] >> anthony: kimchi spam, classic. >> roy choi: yeah, this is the menu right here. >> anthony: a b...

>> every lunch shift and every evening, the trucks' locations are sent out over twitter. the locations change every day. and people flock quickly to find them, as the lines can get long, very long. i took a run with roy as he made his nightly rounds. so how often do you make the full circuit between all of your various enterprises? >> twice a day, every day, unless i'm doing something crazy like this. it's kind of like i have a huge las vegas hotel, but the hallways are the streets. >> first stop, chego!, a rice bowl place in the palms neighborhood. >> these are my guys right here. hola. que p...

So it's truly what i call a terroir, you know, a regional food. right here. and they're off. >> every lunch shift and every evening, the trucks' locations are sent out over twitter. the locations change every day. and people flock quickly to find them, as the lines can get long, very long. i took a run with roy as he made his nightly rounds. so how often do you make the full circuit between all of your various enterprises? >> twice a day, every day, unless i'm doing something crazy like this. it's kind of like i have a huge las vegas hotel, but the hallways are the streets. >> first stop, cheg...

Like this. it's kind of like i have a huge las vegas hotel, but the hallways are the streets. >> first stop, chego!, a rice bowl place in the palms neighborhood. >> these are my guys right here. hola. que paso? >> kimchi, spam, classic. >> this is the menu, right here. >> a big bowl of rice with meat, vegetables and lots of flavor for less than 10 bucks. good deal.

So how often do you make the full circuit between all of your various enterprises? >> twice a day, every day, unless i'm doing something crazy like this. it's kind of like i have a huge las vegas hotel, but the hallways are the streets. >> first stop, chego!, a rice bowl place in the palms neighborhood. >> these are my guys right here. hola. que paso? >> kimchi, spam, classic. >> this is the menu, right here. >> a big bowl of rice with meat, vegetables and lots of flavor for less than 10 bucks. good deal. i just want to know why you're so sentimental about the business of feeding people. >> it...