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But that was part of the charm. >> here he is, ed sullivan! >> no matter who controlled the tv set the other nights of the week, on sunday night 8:00, you were going to watch ed sullivan. >> ed sullivan was a phenomenon. he was a powerful force. >> the beauty of the sullivan kind of variety show is that if you didn't like something, something else would be around in four minutes. >> no, no, it is very difficult. >> advertisers wanted everybody. and so they got everybody. a little kid and his grandparents to watch the same show. >> they would have an elephant on, and then the next thing somebod...

People thought that it was because he was tiddly. but that was part of the charm. >> here he is, ed sullivan! >> thank you. >> no matter who controlled the tv set on the other nights, on sunday night at 8:00, you were going to watch ed sullivan. >> now, ladies and gentlemen, a very -- >> ed sullivan was a phenomenon. he was a powerful force. >> quiet, please. >> the beauty of the sullivan kind of variety show is that if you didn't like something, something else would be around in four minutes. >> no. >> no. >> why? >> it is very difficult. >> easy. >> advertisers wanted everybody. and so they ...

There would be an acrobat and then an opera singer the next bit, which was true variety. ♪ go downtown things will be great when you're downtown ♪ >> anything that was current was on "the ed sullivan show." >> a young richard pryor. joan rivers. >> rodney dangerfield. >> everybody wanted a showcase. if you got on sullivan you could talk about it. did you see sullivan? >> my whole life i don't get no respect, no respect from anyone. >> as a performer you couldn't get a better place to sell your product. >> when i started out they would say variety is a man's game. it's dean, milton berle, j...

The next thing, a comic, there would be an acrobat, and an opera singer. which was true variety. >> anything that was current was on "the ed sullivan show." >> rodney dangerfield. >> everybody wanted a showcase, if you got on sullivan, you could talk about it the next day. >> my whole life i don't get no respect, no respect from anyone. >> as a performer you couldn't get a better place to sell your product. >> when i started out they would say variety is a man's game. it's dean, milton berle, jackie gleason, but variety is what i know. i felt it was in my genes to do this.

But that was part of the charm. >> here he is, ed sullivan! >> no matter who controlled the tv set on sunday, 8:00, you were going to watch ed sullivan. >> ed sullivan was a phenomenon. he was a powerful force. >> the beauty of the sullivan kind of variety show is that if you didn't like something, something else would be around in four minutes. >> no, no, it is very difficult. >> advertisers wanted everybody. and so they got everybody. a little kid and his grandparents to watch the same show. >> they would have an elephant on, and then the next thing somebody doing shakespeare, and a comic, a...