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Some of these predators can now operate in perhaps easier way than they had before was social media. the grooming process can be done on facebook when no one's looking. >> that's why we're using social media for this campaign is to go right into the heart of where it's taking place. 76% of the transactions for child sex slave is actually happening online and so if we can motivate people while they're online to do something about that, then we can make a dent. so once -- if people go to facebook.com/the dna foundation they can put themselves in a video and share that video with their friends an...

Do something about that, then we can make a dent. so, once people -- if people go to facebook.com/dnafoundation, they can put themselves in a video, share that video with their friends. our hope is next they're go to the action tab and inside our action tab, we lay out some specifically defined initiatives that people can do online to flag this. we want the social web to become the police for human trafficking online. they can do it. you can go to craigslist and you can flag the pages that look like it's -- it's child trafficking, go to backpage and flag those things. people can start to actua...

Can make a dent. so, once people -- if people go to facebook.com/dnafoundation, they can put themselves in a video, share that video with their friends. our hope is next they're go to the action tab and inside our action tab, we lay out some specifically defined initiatives that people can do online to flag this. we want the social web to become the police for human trafficking online. they can do it. you can go to craigslist and you can flag the pages that look like it's -- it's child trafficking, go to backpage and flag those things. people can start to actually unroot this at its root. >> w...

Social media. the grooming process can be doing on facebook when no one is looking. what do you think about this conundrum? >> that's why we're using social media for this campaign, to go into the heart of where it's taking place. 76% of the transactions for child sex slavery is actually happening online. so, if we can motivate people while they're online to do -- to do something about that, then we can make a dent. so, once people -- if people go to facebook.com/dnafoundation, they can put themselves in a video, share that video with their friends. our hope is next they're go to the action ta...

Online. so if we can motivate people while they are online and do something about that, then we can make a dent. if people go to facebook.com, they can put themselves in a video, share that video with their friends and then our hope is that next they will go to the action tab. we lay out some specifically defined initiatives that people can do online to frag this. we want the social web to become the police for human trafficking online and you can do it. you can go to craigslist and flag the page that looks like it's child trafficking. you can go to back page it and flag those things. people c...