Detailed text transcripts for TV channel - CNN - 20110206:00:58:00
Dor r doritos and pepsi asked people to make their own ads. j.r. created pug attack. >> i always thought pugs running in slow motion was funny. >> reporter: he borrowed a friend's pug. there were over 5600 entries competing for cash and exposure -- the sauna wasn't the finalist. adam and eve was. >> different take on an old story. >> nah, i'm good. >> some ad makers had the same creative concept. for instance, the chip on the butt. neither of those made the finals. one called the best part did. >> you left the best part. >> no, i'm sure they're -- >> mmm, cheese. >> that's not as cute as volk