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media stocks: Is the rebound in media stocks here to sustain?

Of course, the full-fledged turn in the ad cycle is yet to happen. Now, with the early signs of such a turn, the media could be one of the few undervalued pockets in this otherwise expensive market that offers potential for alpha creation for investors.

India , Lok-sabha , Media-stocks , Print-media , Alpha-creators , Radio , Digital-media , Ad-spends ,

world cup: Digital revenues more than 2x compared to earlier World Cup in 2019; lacklustre Q2 for multiplexes: Karan Taurani

"The best is behind for the likes of PVR in terms of occupancy because the occupancy in the second quarter was around 32%, which was in line with pre-Covid levels. If you look at Q3, we will see a decline in terms of occupancy because for now, we have not seen any film do well, Tiger 3 has reported an inline performance and Dunki will only come towards the end of December. We have got other films like Animal and a couple of more releases, but I do not see occupancy levels moving beyond 26-27%. "

India , Indian-school , California , United-states , Hollywood , Lucknow , Uttar-pradesh , Karan-taurani , Indian-school-of-business , Offering-college , Elara-securities , World-cup

Dabur India reports 42.6% increase in ad spends for Q2FY24

The surge in ad spending contributed to the company's overall performance, resulting in a 7.3% increase in consolidated revenue.

Dabur-india , Ad-spends ,

big tech: Big tech earnings signal ad market rebound

Big tech companies like Google, Meta, and Snap have reported strong Q3 numbers as ad spends pick up. These companies had previously spoken of reducing their workforce and cutting marketing spends due to the pandemic and geopolitical tensions. However, the latest results show that marketers are being drawn to their platforms, with all three companies surpassing revenue expectations.

Israel , Lucknow , Uttar-pradesh , India , Gaza , Israel-general- , Susan-li , Sundar-pichai , Youtube , Programme-in-fintech , Indian-school-of-business , Offering-college

Hindustan Unilever increases ad spends by 1.10%

There was a 13% YoY growth in HUL's ad expenses, from Rs 1,334 crore in the quarter ended June 2022 to Rs 1,505 crore in the quarter ended June 2023.

Hindustan , India-general- , India , Hamam , Jammu-and-kashmir , Rohit-jawa , Hul , Ad-spends ,

Marico stock shines after Q4 results as margin beats expectations

Marico expects volume led growth in the domestic business. Also, the commodity cost environment is encouraging

Bajaj-consumer-ltd , Dabur-india-ltd , Coconut-oil , Motilal-oswal-financial-services , Kotak-institutional-equitie , Parachute-coconut-oil , Saffola-edible-oils , Marico-stock , Copra-price , Marico-earnings , Dabur

Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend

In his ad:tech New Delhi addressal titled ‘Advertising Fearlessly’, ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talked about the challenges of digital marketing.

New-delhi , Delhi , India , Dhiraj-gupta , Advertising-fearlessly- , Tata-play , Ad-frauds , Bot-traffic , Ad-spends , Mfilterit ,

Joy personal care appoints Disha Patani as brand ambassador

As part of the campaign, a television commercial with Patani will also be rolled out in the coming month during the men’s T20 cricket league.

India , Sunil-agarwal , Disha-patani , Poulomi-roy , Youtube , Global-ad-spend-forecasts , Joy-personal-care , Rsh-global , Brand-ambassador , Indias-advertising-market , Ad-spends , Indian-advertising-market

GroupM's TYNY report: The experts weigh in

Parthasarathy Mandayam, Priti Murthy, and Vinit Karnik give their take on the trends that will matter this year.

Delhi , India , Mumbai , Maharashtra , Parthasarathy-mandayam , Priti-murthy , Vinit-karnik , Next-year , Groupm-south , Digital-personal-data-protection , Groupm-nexus

TV, print media ads to touch ₹62k crore in 2023: Madison

Overall advertising expenditure (adex), rose from ₹74,231 crore in 2021 to ₹89,803 crore in 2022

Hindustan , India-general- , India , Sam-balsara , Reckitt-benckiser , Mondelez-international , Reliance-industries , Pitch-madison-advertising-report , Madison-world , Hindustan-unilever , Ad-spends , Advertising