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And trump scandals clearly part of the narrative for the midterms as we approach a big week of primaries. ohio, indiana, west virginia will hold both the u.s. house and senate primaries, and in west virginia the test for trump style politics takes center stage in the form of controversial republican candidate don blankenship responsible for this ad targeting mitch mcconnell. >> trump mitch mcconnell has created millions of jobs for china people while doing so mitch has gotten rich. his china family has given him tens of millions of dollars. >> political reports the convicted coal barron is rid...

Course. the trump administration or no trump administration. >> attorney general of california, thank you for joining us, sir. >> thank you. coming up, mark zuckerberg announces a major policy change that will soon allow users to wipe clean their browsing histories and prevent feature ad targeting. a facebook investor joins me after the break to weigh in. you're watching msnbc. ♪ ♪ (baby crying) ♪ ♪ don't juggle your home life and work life without it. ♪ ♪

Number, where you live, what you browse for, your location history, youtube videos you watched and assistant requests that you made. whether you make them using your smartphone or google home and that is just the start of it. also like facebook google says it uses all this information to target its ads to users. now you can opt-out of the ad targeting but you can't opt-out of the data collection. joining me now to take a closer this is the president of internet consulting firm precursor. also a leading expert on google. he's the author of the book "search and destroy." why you can't trust goog...

Your february 2017 promise to address this problem? is there way for the public to verify you have or we are expected to trust you have done it. >> those are all important questions. in general, it's against our policy is to have any ads that are discriminatory. >> you said you wouldn't allow it. but then propublica could place these ads even after you said you are no longer allowing these kinds of ads. what assurance do we have from you that this is going to stop? >> two things. one is we have removed the ability to exclude ethnic groups and other sensitive categories from ad targeting. that ...

Service. not just to build trust. although i think providing people with control also does that but actually in order to make it so that people can fulfill their goals of the service. >> senator coons. >> thank you. thank you senator grassley and thank you mr. zuckerberg for joining us today. i think the whole reason we are having this hearing is because of a tension of two basic principles have you laid out. first you said about the data users post on facebook you control and own the data you put on facebook. you said some positive optimistic things about data ownership. it's also the reality...