Detailed text transcripts for TV channel - CNN - 20100414:17:46:00
Lamp, that's what's rattling around. it's much like a computer chip. and heat can affect it as well. so what you need to do is cool it and give eight nice environment to live in for life. >> tell me about what something like that is going to cost and is it going to cost same thing as soon as it's available on the market versus once it becomes popular? >> so we're expecting that it will hit the retail shelves somewhere between $40 an $50. that's all dependent upon each retailer. they vary their pricing. it will be adopted -- it will be purchased by early adapters. people who want the new techno...