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linkedin In-game advertising platform Anzu has announced its launch into the Indian market, exclusively represented in APAC by AdColony.  The platform enters India with a partnership with WCC2 (World Cricket Championship), a cricket mobile-gaming app. With Anzu, brands can access in-game inventory and target gamers in India programmatically. It offers marketers brand safety along with viewability and recall. Anzu has integrated partnerships with ad-tech vendors like Nielsen, Moat, Comscore and Kantar through which it can provide brands ad viewability, brand lift measurem...

In-game advertising company Anzu launches in India with exclusive partner Adcolony With Anzu, brands now can access in-game inventory and target gamers in India programmatically, in a way that’s optimised for brand safety and that delivers on viewability and brand recall Delhi, February 19, 2021 In-game advertising platform Anzu has announced its launch into the India market, exclusively represented in APAC by mobile advertising platform AdColony and with key launch partner WCC2, India’s popular cricket game. With Anzu, brands now can access in-game inventory and target g...