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But tim berners—lee's idea turns this on its head, giving power back to the individual. with solid, as users travel across the internet, all their data is stored in something called a pod. this is an individual�*s data bank in the cloud, which only they, or those they give permission to, can see. so, instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you're in control, you can share what you've watched or listened to on one pla...

In something called a pod. this is an individual�*s data bank in the cloud, which only they, or those they give permission to, can see. so, instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you're in control, you can share what you've watched or listened to on one platform with the others — something the companies would never want you to be doing — but it means that you could get more personalised recommendations. and if you...

So instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you are in control, you can share what you have watched or listened to on one platform with the others, something the companies would never want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and...

This is an individual�*s data bank in the cloud, which only they, or those they give permission to, can see. so, instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you're in control, you can share what you've watched or listened to on one platform with the others — something the companies would never want you to be doing — but it means you could get more personalised recommendations. and if you want to stop using a service, y...

Gathers information on us — our name and age, what we like to share, our files, photos, in fact all of our online browsing habits. platforms use this data to create recommendations, improve algorithms or sometimes just for the purpose of selling it. but tim berners—lee's idea turns this on its head, giving power back to the individual. with solid, as users travel across the internet, all their data is stored in something called a pod. this is an individual�*s databank in the cloud, which only they, or those they give permission to, can see. so instead of the data freely flowing to compan...