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Off a picture. then i use it so much for philanthropy and every charity, i use social media. the outreach is vital. >> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and...

The outreach is vital. >> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber says, hey, piers, thanks for bidding on me. then you get to re-tweet that to y...

Then i use it so much for philanthropy and every charity, i use social media. the outreach is vital. >> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber ...

>> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber says, hey, piers, thanks for bidding on me. then you get to re-tweet that to your friends. it's kind ...

>> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber says, hey, piers, thanks for bidding on me. then you get to re-tweet that to your friends. it's kind of cool. instead of buying mem...