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LiveRamp is introducing new streaming forecasting tools as well as data sharing and measurement frameworks within its TV platform. The move aims to create greater visibility for media buyers, sellers and programmers alike and improve advertising outcomes.
What does future media look like? Fahmeeda Cassiem-Surtee, CEO of DStv Media Sales The world can fit into our pockets and global TV trends are not a far reach, they’re now – OUR TRENDS. True to form, DMS (having ridden many first technological waves) are monitoring working models through our partners. What’s new: Programmatic advertising That’s just a fancy way of saying ‘automation’. Before you get concerned, this doesn’t mean the end of an era of human resources. It just means that, like with any kind of automation –it merely drives a change in skill sets to breed more eff...