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Understandable that a child aged seven is going to struggle with differentiating between what is an advert and what is something different. but it is also true to say that this is something that can still be difficult for teenagers and for adults as well, it can often be really difficult to work out what's what. i want to test this out. i'm meeting primary schoolchildren from a village outside inverness. i want to show them a couple of pieces of content to see how much they understand. the first one is a traditional tv advert. what will the seven—year—olds make of this? it was all a bit li...

Trouble identifying this an advert. the older ones were more adept. rory is 12. the cereal advert, i think was more age, aimed at the young, at younger people. because then they would, they would ask the parents to buy the cereal. what about something from the youtube channel of a fast food company? this is an ad, and labelled as such. it went out last christmas. we understand what this is, but will they? do you want to tell me a little bit about, what did you just watch? like, the other person was mostly on screens, not paying attention to the bits of nature and other stuff about christmas, a...

I don't know if that food looked yummy, it kind of made me hungrier. as predicted, the younger ones have trouble identifying this an advert. the older ones were more adept. rory is 12. the cereal advert, i think was more age, aimed at the young, at younger people. because then they would, they would ask the parents to buy the cereal. what about something from the youtube channel of a fast food company? this is an ad, and labelled as such. it went out last christmas. we understand what this is, but will they? do you want to tell me a little bit about, what did you just watch? like, the other pe...

So it's understandable that a child aged seven is going to struggle with differentiating between what's an advert and what's something different. but it's also true to say that this is something that can still be difficult for teenagers and for adults, as well. it can often be really difficult to work out what's what. i want to test this out. i'm meeting primary school children from a village outside inverness. i want to show them a couple of pieces of content, to see how much they understand. the first one's a traditional tv advert. what will the seven—year—olds make of this? it was all a...

With differentiating between what's an advert and what's something different. but it's also true to say that this is something that can still be difficult for teenagers and for adults, as well. it can often be really difficult to work out what's what. i want to test this out. i'm meeting primary school children from a village outside inverness. i want to show them a couple of pieces of content, to see how much they understand. the first one's a traditional tv advert. what will the seven—year—olds make of this? it was all about, like, honey and bees, and, like, they were talking about new f...