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Movement, his platform has been severely debilitated. meanwhile, we have to go to his a adherents and make sure they don't use violence for political gain which is what they're doing. >> he had one scheduled and it was canceled. thank you so much. >> thank you. now to this horrific story out of philadelphia. 12 people, including eight children, died after a fire tore through a three-story row house. firefighters faced heavy smoke, heat and limited visibility on all floors when they entered that building. they rescued one child who did not survive. >> there was nothing slowing that fire down....

>> we're going to walk down pennsylvania avenue, and we're going to the capitol. we're going give our republicans -- we're going to try and give them the kind of pride and boldness that they need to take back our country. so, let's walk down pennsylvania avenue. >> this happened. s happened since last january, at least 19 states have instituted 34 voter restrictive laws. at least 163 republican adherents to the big lie are now running for statewide offices that would put them in position to subvert future elections. meanwhile, in the united states senate, forget about manchin and sinema for a ...

Have a team. i mean you monitor this stuff. you get it out there, and you find a way to make these tweets go viral to, i guess, you know, get as many people aware of this as possible. >> well, we watch all of these rallies and events from start to finish, and we're following people on the inside that are adherents to these movements, and we're following other people as well, just live feeds. so, for example, the event yesterday, what we're doing is we're trying to illustrate how extreme these people are. robert f. kennedy jr. was the headliner for the rally yesterday, and he's supposed to be t...

Important point. we know that clear messaging and goal orientated messaging and goal orientated messaging helps people to stick to the behaviours. if i can give you an example quickly, there is a study in italy that compares part of the country where there wasn't a clear goal, just keep doing all of these behaviours, where another part of the country had clearly defined goals. again, it is kind of like doing press ups. if you say keep doing press ups. if you say keep doing them, people don't adhere nearly as much compared with, we will do 20 and countdown. ltirel’hat nearly as much compared ...

These difficult protective behaviours. what we found is, yes, there is a drop off from initial adherents for the physical distance and behaviours. these are individually quite costly. but we saw the opposite trend for mask wearing. we tried to think about the logic of why this might be the case. physical distancing is kind of like doing difficult things at the gym, each press up is harder, discussed accumulating. but mask wearing is habituated, like wearing a seat belt or a helmet or something, you get used to it. ., �* , or a helmet or something, you get used to it. . �* , , used to it. t...