No therapeutic claims or implied imagery: Major pitfalls to avoid when advertising supplements in NZ
No therapeutic claims or implied imagery: Major pitfalls to avoid when advertising supplements in NZ Companies advertising their dietary supplement products in New Zealand should avoid pitfalls such as making therapeutic claims, using imagery that implies therapeutic purposes, or overpromising a health outcome. The above points were highlighted during a compliance webinar organised by trade body Natural Health Products NZ (NHPNZ). Speaking at the webinar, Maureen Roberts, adjudicator at Therapeutic Advertising Pre-vetting Services (TAPS), pointed out that the count...