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3 Ways To Create A More Transparent Programmatic Advertising Ecosystem

The upside to programmatic advertising is tremendous. Still, the ecosystem surrounding it has recently come under fire for a lack of transparency.

Paula-chiocchi , Digital-marketing-institute , Start-with , Media-inc , Forbes-agency-council , Outward-media , Media-supply-chain-transparency-study , Agency-council ,

Technology Is Changing Healthcare—Marketers Must Change With It

Technology Is Changing Healthcare—Marketers Must Change With It
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Omnicom-group , Forbes-agency-council , Ibm , World-economic-forum , Ge-healthcare , Philips , Watson-health , Drug-administration , How-we-market , Agency-council ,

How To Avoid Channel Conflicts As A B2B Marketer

How To Avoid Channel Conflicts As A B2B Marketer
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Mary-ann-obrien , Mike-maynard , Fadi-agour , Vaibhav-kakkar , Pascal-wilpers , Spencer-hadelman , Dmitrii-kustov , Joschka-weltgen , Kenny-tripura , Napier-partnership , Forbes-agency-council , Pricing-software

Why Expectation Drives Customer Satisfaction

When brands ask for best practices on delivering the best experience, I always say, before you execute, remember that expectation drives customer satisfaction.

Christine-barney , Maya-angelou , Forbes-agency-council , Creative-services , Are-no-ugly-products , Only-ugly , Applied-social-psychology , Unreasonable-hospitality , Remarkable-power , Giving-people-more-than-they-expect , Will-guidara , Agency-council

How Storytelling Can Build A More Inclusive And Successful Workplace

Storytelling helps inspire people with examples of diversity in action. But it’s also an important way of uniting diverse and often disparate teams. 

United-states , United-kingdom , Ghana , American , Britain , America , Amy-appiah , Oriane-georgeac-at-yale-school-of-management , Forbes-agency-council , Aneeta-rattan-at-london-business-school , Storytelling-agency , North-america

Regeneration For Brands—Why It's Bigger Than You Might Think

Leading with regenerative principles as an organization is a gateway to achieving a reciprocal relationship with consumers.

Camille-nicita , Team-earth , Forbes-agency-council , North-face , Agency-council ,

15 Emerging Social Media Trends To Leverage In Influencer Marketing

For marketers in charge of influencer marketing, staying on top of the latest developments and being in the know on social media trends is like honing a superpower.

Tony-pec , Vaibhav-kakkar , Josh-campo , Danielle-wiley , Krishan-arora , Justin-belmont , Beth-newton , Jodi-amendola , Michael-kuzminov , Ahmeda-kassem , Monica-alvarez-mitchell , Amendola-communications