When the pandemic hit, the creative industry pivoted
What started out as temporary fixes during the pandemic are now evolving the way the creative sector produces content, says Shutterstock’s Aiden Darné. During 2020, we saw a seismic change in the needs of brands and agencies who are all looking to meet the new challenges that the pandemic has brought us. We saw our clients restricted in their content creation by travel bans, lockdowns and health measures put in place. In response, we launched Shutterstock Studios to directly assist brands facing an unprecedented “new normal” but who still needed an avenue to engage with their audiences...
Source: warc.com