Page 2 - Aimee Becker News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Provided by Dow Jones By Annie Gasparro Grocery sales boomed throughout the pandemic. One of supermarkets' biggest and least-known suppliers missed out. TreeHouse Foods Inc., based in Oak Brook, Ill., is the nation's largest manufacturer of store-brand foods. Its low prices and variety helped make it a growing threat to packaged-food giants such as Kraft Heinz Co., General Mills Inc. and Kellogg Co. over the past decade. When Covid-19 disrupted the U.S. food sector, however, TreeHouse's strengths became liabilities, the company's top executives said, preve...

Retailers continue to find gold in private brands, a category that was growing even before the pandemic and has taken off even more since. Private brands are no longer viewed as just low-cost alternatives at shelf, noted Aimee Becker, senior vice president strategic advisory at Daymon, during a recent SN Off the Shelf podcast. And that change in attitude toward private label has placed the category in an even greater position of strength during the pandemic. “I think we’ve really shifted consumer attitudes away from this idea of generics or just a price play at shelf to really being true ...